Influencer & Ambassador Partnerships
Influencer and ambassador partnerships increase brand awareness through word of mouth, build brand affinity through authentic relationships, increase visibility with new audiences, and create unique and engaging content to be repurposed on your own brand channels.
Our extensive list of relationships that ranges from micro- to macro-influencers, from fashion and beauty to athletes, chefs, actors, activists, and more.
Below are a few of our favorite projects. Please feel free to ask for additional information.
Work for Tenoverten:
Developed The Perfect Ten - a monthly feature spotlighting women that inspire us through their careers, activism, and wellness. Each month, the piece lives on site, social and email, highlighting products from the brand and other like-minded brands, to drive social engagement, site traffic, and tap into new audiences.
Collaborated with team to launch an ambassador program and Octoly campaigns to drive content creation and reviews.
Work for The Collected Group:
Led the direction and growth for Joie Sunday Girl, a monthly influencer feature that lived across site, social and email, to increase site traffic and sales, as well as social engagement and followers. Within ten months, the program generated $165k ROI.
Built and managed a gifting strategy that generated 113 million impressions in one year.
Produced influencer campaigns for each brand that increased site traffic by 3-6 times more than any other landing page living on the sites at the same time. Influencers replaced traditional models for Joie & Equipment’s Lookbooks, saving significant cost on photoshoots and increasing potential visibility through the influencers audiences.
Work for Birchbox:
In celebration of Pride Month, we collaborated with six influencers to create seven pieces of unique video content that generated 115k impressions throughout the month, increasing visibility and boosting engagement on Instagram by 18%
Work for OPI:
Launched an ambassador program on OPI.com and via Influenster that generated 154 pieces of content in one week.
Created an influencer program in April 2020 to entertain and engage our audiences during the pandemic. For our consumer channels, influencers created content to educate our audience on safe at-home nail health and tutorials. For our professional channels, influencers created content that helped our salon owners and employees create at-home mani and pedi kits they could send to customers to continue making money, as well as ways to get organized in their free time, and then how to safely re-open their salons when the time came.