Social Strategy
In an increasingly digital age, social media is the spotlight of your brand. Developing a strategy that’s aligned with your brand messaging and vision is essential to increase brand awareness and drive traffic to your channels, through varied growth tactics for continued success.
Below are highlights from some of our most successful campaigns. Each strategy is unique to the brand, with a curated approach dependent on the brands priorities. Please reach out for any additional details.
Work for Tenoverten:
Developed a social strategy to support the brands relaunch, grow their Instagram following, and increase reach and engagement. Through a combination of brand content, story telling, influencer & ambassador partnerships, and brand collaborations, reach was up 52% and engagement was up 15% in 90 days.
Work for Tamara Mellon:
Developed a social media strategy that increased posting cadence of brand content, user & influencer generated content, and brand partnerships, thus increasing follower growth by 12k in 75 days. In an effort to capture site traffic and generate the first ever trackable social sales, we created shoppable social experiences on Instagram, Facebook and e-commerce landing pages.
Work for OPI:
As a brand with two branches - consumer and professional - the development of OPI’s social strategy was unique and required a more specialized approach to both creative and messaging. However, by reimagining the brands social approach, impressions increased by 9%, reach by 25%, and engagement by 29% YoY in the first six months. Within one year, followers increased by 170k+ between both accounts.
By restoring the social shopping experience, sales increased 115% on Instagram and 517% on Pinterest MoM.
Work for The Collected Group:
Developed a global social strategy for all three brands under the TCG umbrella (Joie, Equipment, and Current/Elliott). An updated strategy that supported each brands relaunch resulted in a minimum of a 26% follower increase for each brand.
Launching social shopping capabilities help monetize efforts, generating $150k in one year.
Work for Christian Louboutin:
Assisted in building and growing the first ever global digital team. Through a strict creative approach to their social strategy, and influencer partnerships, Instagram grew by 127% in two years. In addition, Twitter increased from 1.57m to 2.45m, Facebook increased from 2.8m to 3.2m, LinkedIn increased from 19k to 79k.
The team launched the brand on YouTube, Weibo, WeChat, and Pinterest. In addition, Instagram channels for global boutiques, Louboutin Homme, and Louboutin Beauté were created and launched.